Privacy Policy

LAST UPDATED: 16 January, 2023

Table of Contents

1. Consent

By using this website and our Services you are agreeing to the terms of this Privacy Policy and, as applicable, our Terms of Use, which can be found at

2. What Information We Collect



We do not collect or process sensitive information.


We may collect information necessary to process your payment if you make purchases, such as your payment instrument number, and the security code associated with your payment instrument. All payments to us are processed through PayPal, and all payment information is stored by PayPal.

Refer directly to PayPal’s privacy policies and practices at to learn more.


We automatically collect certain information when you visit, use, or navigate our Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

The information we collect includes:

i) Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called “crash dumps”), and hardware settings).

ii) Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server address), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

iii) Location Data. We collect location data such as information about your device’s location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access our Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. If you choose to opt out, however, you may not be able to use certain aspects of our Services.


Like many businesses, we also collect information through cookies and similar technologies, such as web beacons and pixels, to access or store information. You can find out more about this in our Cookie Policy at

3. Website Analytics and Tracking

This website uses Matomo Analytics to allow us to track and analyse how you and other visitors use the website. We specifically chose Matomo because it is an open source platform that does not share information with any other party, including Google. All the information collected by Matomo is stored on the website’s database and is not visible to anyone else.

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track feature or setting that you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. By enabling the Do-Not-Track feature in your browser settings you will opt out of being tracked by Matomo Analytics.

4. Subscription Information

When you submit your personal information to subscribe to our email list, it is collected and stored by MailerLite. MailerLite is is fully GDPR-compliant company whose data storage centre is located in the European Union and has an information storage security certificate (ISO 27001). The MailerLite service Privacy Policy is available at

5. Blog Comments

When you leave blog post comments on our website, we collect the information shown in the comments form as well as your IP address and browser user agent string. This is to help with spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available at

After approval of your comment, your Gravatar profile picture will be visible to the public in the context of your comment.

6. Uploaded Media

If you upload images to our website, we recommend you avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

7. Why We Process Your Personal Information

8. Legal Bases For Processing Your Personal Information

9. When and With Whom We Share Your Personal Information

10. Third-Party Websites

Our website and Services may link to third-party websites, online services, or mobile applications and/or contain advertisements from third parties that are not affiliated with us and which may link to other websites, services, or applications. Accordingly, we do not make any guarantee regarding any such third parties, and we will not be liable for any loss or damage caused by the use of such third-party websites, services, or applications.

The inclusion of a link to a third-party website, service, or application does not imply an endorsement by us. We cannot guarantee the safety and privacy of information you provide to any third parties. Any information collected by third parties is not covered by this Privacy Policy. We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services, or applications that may be linked to or from our website. You should review the policies of such third parties and contact them directly to respond to any questions you may have.

11. Embedded Content From Other Websites

Articles and blog posts on this site may include embedded content (eg. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if you had visited the other website.

These websites may collect information about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

12. Transference of Your Information Internationally

This website, our payments processing service (refer to the “WHAT INFORMATION WE COLLECT – PAYMENT INFORMATION” sub-clause above), and our email service (refer to the “SUBSCRIPTION INFORMATION” clause above) are hosted in the United States.

If you are accessing our website and/or Services from outside the United States, please be aware that your information may be transferred to, stored, and processed by us in our facilities in Australia and by those third parties with whom we may share your personal information (refer to the “WHEN AND WITH WHOM WE SHARE YOUR PERSONAL INFORMATION” clause above), in the United States, and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. Nevertheless, we take all necessary measures to protect your personal information in accordance with this Privacy Policy and applicable law.

If you access this website and/or our Services from any region of the world with laws or other requirements governing personal data collection, use, or disclosure that differ from applicable laws in Australia and the United States, then through your continued use of the website, you acknowledge that you are knowingly transferring your information to Australia and the United States, and you agree to have your information transferred to and processed in Australia and the United States.

13. How Long We Retain Your Information

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

If you leave a blog post comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue if required.

14. How We Keep Your Information Safe

We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. Despite our safeguards and efforts to secure your information, however, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure. We therefore cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.

We will notify you immediately upon becoming aware of any security breach we suffer involving any of your personal information.

Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access our Services within a secure environment.

15. Collection of Information From Minors

We believe it is important to provide added protection for children online. We encourage parents and guardians to spend time online with their children to observe, participate in and/or monitor and guide their online activity.

We do not knowingly solicit information from or market to children under 18 years of age. By using our Services, you represent that you are at least 18 years of age or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of our Services.

If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such information from our records. If you become aware of any information we may have collected from children under age 18, please contact us at

16. Your Privacy Rights


If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent by contacting us at

Please note that withdrawing your consent will not affect the lawfulness of the processing before its withdrawal, nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.


You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying ‘STOP’ or ‘UNSUBSCRIBE’ to the SMS messages that we send, or by contacting us at You will then be removed from our marketing lists.

Once you have opted out, however, we may still communicate with you, for example, to send you service-related messages, to respond to service requests, or for other non-marketing purposes.


Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, please bear in mind that it could affect certain features and functions of our Services.

To opt out of interest-based advertising by advertisers on our Services visit For further information, please refer to our Cookie Policy at

17. Special Rights For California Residents

California Civil Code Section 1798.83 et. seq. permits our customers who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the following address: Stronger. Braver. FIGHTER. PO Box 3157 Bankstown Central NSW 2200 Australia. In your request, please specify that you want a “California Privacy Rights Notice.” Please allow up to 30 days for a response.

18. What Rights You Have Over Your Information

If you have purchased a product from us, subscribed to our mailing list, or have left comments on our website, you can request to receive a copy of the personal information we hold about you, including any information you have provided to us.

For security purposes, your request must include a signed document and verification of your identity with a valid driver’s licence, passport or other official proof of identity.

You can also request that we erase any personal information we hold about you. This does not include any information we are obliged to keep for administrative, legal, or security purposes.

19. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. We will alert you about any changes by updating the ‘Last Updated’ date of the policy. We encourage you to check this page periodically to stay informed about how we are protecting your information.

Your continued use of or access to our website and Services following the posting of any changes constitutes acceptance of the changes.

20. Jurisdiction

The laws of Australia shall govern all matters relating to this website Privacy Policy, without giving effect to any principles of conflict of law.

21. Contacting Us About This Privacy Policy

If you have any questions or concerns regarding this Privacy Policy, please feel free to contact us at